Digital Agency Should You Work For One

Digital Agency – Should You Work For One

by

Carly Chaffer

Digital agency jobs promise varied and exciting careers in the modern world whilst traditional industry suffers continuing declines in work and employee numbers.

A career with a digital agency however is not just about being able to programme code or generate design elements using Adobe Photoshop or Dreamweaver. Many roles within a digital agency don’t require expert technological knowledge – even though it may help. Digital agency workers are there for one purpose – to generate visibility, sales and profit for business owners who want to make use of the Internet and other connected digital channels such as smartphones, digital video and photography through mediums like social media, viral campaigns and more ‘traditional’ website experiences. If you land a position with a digital agency, you’re likely to get excited about the opportunities that the Internet can bring to users and to business. You’re also likely to fall into one of three camps. The first is the technology specialist camp, within which you’ll either be a website developer or programmer who is conversant and confident providing the backbones of an online proposition using raw code such as PHP, XHTML and Javascript, amongst many others, or, you’ll be a website designer, with digital graphic design experience with the ability to use HTML and numerous website design software packages. The second camp is the digital marketing camp. Digital marketers promote business online and through any other form of digital media that is available. Digital agency marketing includes skills such as search engine optimisation, awareness of website compatibility with search engines and the ability to find new ways to promote and market products using all digital media, online technology and viral marketing campaigns. The last digital agency departments includes sales and project management. There is usually some cross-over here between all the departments above. Digital agency employees working in sales and project management have the role of convincing businesses to use join the digital world and ensure they stay one step ahead of their competition, as well as managing projects within timescales and budgets. Getting a job in a digital agency will ensure that your career takes an exciting and challenging turn into the modern world’s fastest developing industry.Digital agency

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